Opportunity Doesn’t Knoc

“Luck is what happens when preparation meets opportunity.” – Seneca

In the world of entertainment, getting a “lucky break” is a popular expression. Certain stars appear to get lucky breaks and become overnight successes, but appearances can be deceiving. The reality is that nothing happens by chance. There is a reason for everything, and everything happens for a reason – and the happenings in your life are not down to luck.

It’s not “good” or “bad” luck that decides the outcome of your life.

Levi Roots is now a well-known name. In 2006, he appeared on the popular TV show Dragons’ Den, asking for an investment of £50 000 to grow his ‘Reggae Reggae Sauce’ business. The sauce became an instant success, making Levi appear to be an overnight success… but was appearing on the TV show and securing investment his “lucky break”? No. His success was not down to luck.

“Opportunity is missed by most people because it comes dressed in overalls and looks like work.” – Thomas Edison

Long before appearing on TV, Levi had been making his sauce in his kitchen in Brixton and then selling it directly from a bag on his back. In 1991, his mix of music and food was a big hit at the Notting Hill Carnival where he set up his “Rasta-raunt” to sell his sauce, but his requests for funds to grow his business were being rejected by banks who thought the product sounded “too black” to appeal to a mass market.

Undeterred, Levi kept selling his popular sauce in his own way, and it was at the World Food Market in 2006 that he was spotted by a BBC researcher. He was invited to pitch on Dragons’ Den – a show he’d never seen or even heard of – and as a result of investment from two dragons, his sauce was soon flying off shelves in Sainsbury’s.

He’s a multi-millionaire today, but success didn’t just land in his lap overnight. It can appear that way, but Levi’s success was many, many years in the making, and his “lucky break” was the result of hard work, perseverance, and an unwavering belief in his product and himself. He was in the right place at the right time, but being there wasn’t down to luck – it was down to doing what he loved to do and sticking with his dream of getting his product out there.

“Put some music in your food.” Levi Roots

“Lucky breaks” are the result of knowing what you want and taking the actions needed to keep moving towards that goal. Success is rarely the result of a one-off action; it takes repeated action to keep moving in the direction you want to go. You see, opportunity doesn’t come knocking on your door… you’ve got to get out there and make your own luck.

Don MacNaughton is a High-Performance Coach and has worked tirelessly to help clients achieve success in the world of sport and business over the past 15 years.   The next, highly popular, NLP Diploma and Life Coaching Certificate course starts in September 2019.  Click here for more information or to sign up.


Please follow and like us:
Tagged , .

Leave a Reply

Your email address will not be published. Required fields are marked *